How Technology is Changing the Role of a Personal Assistant

by | Oct 6, 2022

Personal assistants are crucial members of any workplace. They are responsible for managing schedules, tracking upcoming appointments, and ensuring that everything runs smoothly. However, assistant roles are changing with the advent of new technology and the expansion of remote working environments.


If you are considering a career as a personal assistant, explore these technologies and trends transforming the industry.


AI and Automation

PAs have taken on new roles within organizations due to the automation of administrative tasks, such as monitoring an email inbox, making travel arrangements, and scheduling meetings. 


One of the most critical roles PAs have been taking on in recent years is managing data and analytics. With the increasing use of big data and artificial intelligence (AI) in businesses, PAs are uniquely positioned to help their employers.


PAs are accustomed to dealing with large amounts of information and are skilled at organizing and analyzing it. PAs who can effectively manage data and analytics will be in high demand in future years. Those who can also help their employers use AI to automate tasks will be even more valuable.


Cloud Servers

For personal assistants, cloud servers provide several advantages over traditional, on-premise solutions. Chief among these is the ability to access files and applications from anywhere, at any time, eliminating the older constraints of working with hard copies and filing cabinets.


Additionally, cloud servers offer real-time updates to calendars and other shared documents, making it easier to coordinate schedules and avoid conflicts that may have otherwise arisen. 


Productivity Software

Productivity software, such as Google Calendar and Dropbox, can help personal assistants with various tasks, from managing budgets to monitoring deadlines. Programs like accounting software can help PAs track spending and create accurate financial reports. 



PAs can also use human resources software to help manage employee records and benefits. PAs can use productivity software to plan and track deadlines, which is a significant asset to project management and overall performance. By using productivity software, PAs can keep their work organized and efficient, helping them better meet their employer’s needs.


Communication Apps

Several communication apps can be beneficial for personal assistants. These apps can help you stay in touch with your boss, clients, and other essential contacts.


The growth of video-call-based platforms, such as Zoom, allows face-to-face calls between executive assistants within other departments and clientele remotely. These apps also feature recording functions, so PAs no longer need to transcribe and distribute meeting minutes or important documents manually. 


Social Media Management

With the rise of social media, managing a company’s online presence has become increasingly important for PAs.


PA’s responsibilities in this area may include creating and scheduling posts, responding to comments and messages, monitoring activity on the company’s page, using their account as a recruitment agency, and using AI assistants to capitalize on trends and recognize the myriad of opportunities that come with social media outreach. 


With the extension of social media being used to scout talent for organizations, PAs have now become a widespread filter for finding possible employees. PAs have traditionally called prospective employees to set up interviews with managers, along with skimming through their resumes and weeding out those who do not fit within the organization. 



Find a Positive Work-Life Balance as a Personal Assistant

Achieving a positive work-life balance is possible with the right career choice. Being a personal assistant is an excellent option for those who want more control over their schedule. 

If you’re interested in exploring this career path, check out, where you can find a PA role that fits your specific skills and goals.