TikTok has become one of the most popular social media platforms in the United States. In 2021 TikTok had 78.7 million users in the United States, and the numbers may grow to 84.9 million users in 2022.
Because of its popularity, TikTok launched a pilot program called TikTok Resumes in July 2021. Companies like Shopify, Chipotle, and Target allow people to apply for entry-level jobs through this platform. While video resumes offer a fun way to apply for jobs, you may need to consider whether they suit your career goals and industry.
Pros of a TikTok Resume
TikTok resumes allow you to express who you are in a way that traditional resumes and cover letters cannot. It’s a fantastic way to showcase your best qualities.
Highlight your creative skills
Employers want to see your creative personality and technical skills, including video editing and audio trimming. By creating a TikTok resume, you can demonstrate your abilities in these areas. Call attention to specific experiences and address career breaks that require verbal explanation.
Show your personality
If you are an avid TikTok user, you may find it easy to create a video resume and use sounds, filters, and effects to add more personality. Creating an account on TikTok and uploading videos is simple. You can use the platform’s features, such as duet options and reaction videos, to speak to your skill set.
A unique approach to the job search
Video resumes will undoubtedly make you stand out from the crowd. Using company-related hashtags when you post your resume on TikTok can help you apply for a specific job and reach the correct hiring manager. There’s also the potential that your video resume may go viral and be seen by other people in your target industry and companies.
Cons of a TikTok Resume
Using TikTok for your job search may be helpful for those looking to exercise their creative personality. However, it’s not always the right choice, depending on the company and role you’re applying to.
Opens you up to potential bias
Companies can search social media profiles of job candidates, but when you upload your TikTok, they can view the rest of your videos. This opens the door to bias among hiring managers.
Depending on the content and quality of the videos on your TikTok account, recruiters may decide you’re unsuitable for the role without even interviewing you.
Not suitable for everyone
Although TikTok videos can now last up to 10 minutes, conveying a professional message within that period takes time and requires skill to edit. If you are uncomfortable in front of a camera, a video resume isn’t likely the most flattering way to present yourself to a potential employer. You could come off as awkward, stiff, or standoffish.
Limits your job search
TikTok videos may be appropriate for creative fields such as social media marketing. In some industries, such as law, medicine, and finance, a TikTok resume could be a professional risk. There is also the possibility of recruiters and hiring managers not seeing your resume on TikTok if they are not on the app.
You May Find a Job With TikTok
TikTok resumes should not replace other job-searching methods, but they can be helpful as another way to search for a job. JobFuel’s resources can help you explore ways to improve your resume and discover career opportunities across various industries so you can stay confident in your job search.