A career in digital marketing is exciting, rewarding, and often lucrative. It is an expansive field with plenty of opportunities to progress and specialize. Virtually all modern businesses invest in digital marketing.
As a fast-paced and ever-changing industry, there are full-time employment opportunities to join in-house marketing teams and specialized marketing agencies.
However, there is an increasing number of remote digital marketing positions available at many companies. Whether you join an organization as a remote employee or apply your trade as a freelancer, you can find online marketing work anywhere in the world.
How to Get a Job in Digital Marketing
Depending on your qualifications, skills, and experience, beginning your search for a marketing job can be daunting initially due to the various niches and career paths. Fortunately, there are several tried and tested methods for finding a job, whether or not you have real-world experience.
1. Earn the proper qualifications
If you’re serious about a career in digital marketing, qualifications are important. While a marketing degree from an accredited institution helps secure a good job, it’s not essential. However, the skills you’ll gain in any reputable marketing course can help you excel in the field.
Determine your career goals and decide if you’re ready to enroll in a four-year college degree. If you prefer, you can take a stand-alone digital marketing course through your local community college or a private institution for a fast-tracked credential.
Digital marketing is constantly evolving. Although a bachelor’s or master’s degree provides a deeper understanding of marketing and may afford you a more versatile skill set, short-term courses are often more useful.
For example, if you want to focus your career on search engine optimization (SEO), you can take a specialist course over a few weeks rather than investing years into a college education.
When choosing a qualification or marketing program, consider the following:
- Curriculum: Ensure the course comprehensively covers the areas of marketing that interest you.
- Interactive learning opportunities: Determine whether the course allows you to gain hands-on experience with industry tools, such as Google Analytics, SEMRush, or HubSpot. A good course should teach you how to solve genuine industry problems.
- Course recognition: Where possible, opt for a course that provides you with a recognized certificate in the region you intend to work.
- Reviews: Search for feedback and reviews from students detailing their course experiences.
Several notable marketing companies provide free education services. While most free content only provides basic skills, it’s a great starting point, and the certifications can help you build your resume. Some renowned free resources include Google Academy, HubSpot, and Hootsuite Academy.
2. Gain industry experience
Gaining experience is essential for career progression in marketing. Industry experience not only looks good on your resume but also allows you to practice applying your trade to real-world scenarios. Look for entry-level marketing jobs or paid internships that require no formal experience but help you get your foot in the door.
Although an internship or part-time position may not be very rewarding financially, the experience can be invaluable. It allows you to learn about different aspects of digital marketing from industry professionals and gives you a better idea of what areas you’re interested in pursuing. Internships are also an excellent way to network and often lead to a permanent role down the line.
Jobsfuel.com is a useful resource for anyone looking to gain marketing experience. Subscribe to custom email alerts, ensuring you are notified when a job that matches your interests goes live.
3. Upskill in niche areas
Digital marketing is a comprehensive topic with multiple areas for specialization. Becoming a specialist or upskilling in niche areas makes you more attractive to a potential employer. If you focus on areas you’re interested in, the work is often more enjoyable.
Some of the most important digital marketing niches include:
- Social media marketing
- Content marketing
- Email marketing
- Facebook/Instagram advertising
- Video marketing
- Influencer marketing
- Mobile marketing
- Affiliate marketing
Accredited marketing courses are a great way to fine-tune your skill set. However, skill-sharing websites like Udemy, Skillshare, and Coursera provide affordable content to help you learn new skills.
4. Apply to digital marketing agencies
Marketing agencies aren’t for everyone. They are hives of activity packed with executives trying to balance multiple clients and tight deadlines while delivering high-quality marketing services.
Agencies provide marketing professionals with an opportunity to work with clients from different industries. Through immersion, you are at the forefront of the marketing industry, keeping up to date with the latest trends and strategies.
As a marketing executive in a digital agency, you’ll be responsible for developing and implementing marketing campaigns, liaising with clients, communicating proposals with creative teams, and meeting campaign goals. Other key responsibilities include:
- Monitoring campaign performance and ROI
- Producing SEO reports
- Social media marketing
- Maintaining a professional online presence for clients
- Staying up to date with the latest SEO algorithms and social media trends
- Developing creative content
- Email marketing
Search for entry-level positions at a marketing agency using Jobsfuel.com. Agencies are a great way to gain one or two years of experience. If the job isn’t for you, it is a useful stepping stone toward a position you’re more passionate about.
5. Try your hand at freelancing
If finding experience in a permanent role is proving difficult, try your hand at freelancing. Approach a family member or speak with local companies in your area about helping them with digital marketing. While you may have to work for free initially, this is the perfect way to build your personal brand, apply your skills to an actual business, and develop your resume.
When offering your expertise as a freelance marketer, it’s important to proceed with target-driven services. Identify areas where you think you can add value to a business and create a proposal. For example, you can develop a Facebook ad campaign for a local cafe or write SEO-based content for a nearby gym.
Build Your Career in Digital Marketing With JobsFuel
Jobsfuel.com is a digital jobs board that can help prospective marketers land a job. You can search for positions via job title, keyword, and location, allowing you to find a role that meets your exact needs. We advertise a range of positions, from entry-level jobs to fully remote roles.
We also run an informational blog with advice on applying for jobs. Our blog contains practical information like resume and cover letter writing tips, interview preparation advice, and insight into getting hired in various industries.
Whether you’re an experienced marketing professional looking for a new challenge or a fresh graduate seeking your first job, visit Jobsfuel.com today.